BJ Linger spent years building ponds and water features before he ever built a website. With his former company, BJL Aquascapes, he earned Aquascape Inc.’s Artist of the Year award in 2011, so he knows firsthand what it takes to run a crew, chase leads and sell a project at the kitchen table.

Today BJ runs Outdoor Network Services, a digital marketing and web design agency built for outdoor-service contractors: pond builders, hardscapers and landscapers. His team builds websites, content and lead systems that help contractors get found online and turn more calls into signed jobs.

At WGE, BJ shares the practical, contractor-tested side of marketing: what is working right now, what is a waste of money, and how to get more of the right customers calling.